Welcome to the first installment of, “a day in the journey…”
A few days ago I was thinking about how I miss the direct sales aspect of direct sales. I love being a coach – but also like being part of a direct sales community as well. And the time had come for me to dive in and dabble in selling a product again.
I was going to do it under the radar. Then I realized – what a great opportunity this is for me to share the process I’m going through, apply my philosophies, and watch my business grow! The blog could also could act as a road map. A guide for others who are trying to decide if direct sales is for them. Or to help those of you already in direct sales identify your next steps.
Disclaimer: I didn’t actually realize this. Alex did. I’m totally blown away by his genius!
So, without further ado, here’s my story!
Step 1: Choosing a Company
The first thing I needed to do was to decide which company I wanted to sign up with. I know right off the bat that this is going to be a part time gig for me. There’s no way that I am going to have time to devote to a direct sales side hustle full time – which means anything inventory based is out of the question.
Next, working part time and with a catalog, my income is likely to be low. I’m not looking at 20K in sales a month. For the level of effort that I’m willing to invest in a side hustle, I was looking at a potential income of $1,000-2,000 at my peak from sales. I also estimated how long it will take me to reach solvency. Building from scratch means 3 months to build trust with an audience. Which means I will likely start seeing sales in 3 months, making me solvent between 3-6 months from sign up.
This was tough. I didn’t want to think about the fact that just because I can make money right away, doesn’t mean I should. A flash in the pan or quick money doesn’t interest me. I want to build something long term.
Lastly, I don’t want to have to build a team to make money. I love the team environment within direct sales, so of course I want to build a team. I also love the leadership aspect. But I don’t want a product where the only reason I can make money is because other consultants buy product. That’s a bad business practice that creates a closed market. And a closed market will fail eventually. I’d rather not go into a company knowing its doomed!
Taking these, and other metrics in to consideration, I decided upon PawTree.
Understanding My Thought Process
I love animals and I’m obsessed with my dogs. Everyone who knows me knows that I would willingly and eagerly do without so that I could spend any amount of money on my pups. They are the priority in my life. I can’t justify spending $25 on clothing or makeup for me, but I’ll gladly spend $50 on dog food for them without a second thought.
I could make a case for people buying these products that came from the heart for me.
Its catalog based, I can add my special products to my Facebook business page to sell, I can reasonably market it as part of my day to day life since I’m always talking about my babies anyway. Combine that with the value add proposition for me, and my target audience, and we’re golden. And so I made my choice.
In the next installment of this series, I’ll talk about who my target audience is and how I determined who my customers are.
How you can use this information
There are a lot of factors to take into consideration when you’re making a choice about your direct sales future. I chose PawTree, but that may not be right for you. It’s important to ensure that when you make this decision that you take your daily routine, your business, and your goals into consideration. You need know how much effort you’re willing to put in. How much money can you realistically make with that level of effort? How long are you willing to wait to break even? Your uplines will say that you can make a ton of money right away, just call all your friends, but that’s a great way to run out of customers within 3 months. So, the question isn’t, “how many friends can I convince to buy from me?” or, “how many people can I list on this sheet my upline gave me to call about my product?” The question is, “is this a product that I can use to build a sustainable business supported by customers that want the product?”
Drop me a note in the comments, tell me what metrics you’re taking into consideration!