For this section we are going to focus on SALES. The first thing to keep in mind with your sales is that there is no quick answer. Anyone who tells you to just do “insert activity here,” and you’ll be successful, is telling you what worked for them. Which is great, and it may very well work for you too, but there’s no guarantee. The first thing you need to do is troubleshoot exactly where the problem is, and the posit the solution.
Before we get started, let me ask you a question. What are your sales goals? And why have you set these sales goals? If you aren’t sure, you may want to check out the Financial training before you continue further here. If you aren’t sure what your goals are or why, then it doesn’t matter what sales goals you set, you’ll always feel like you’re falling short. You want to figure out your sales path and destination before you start troubleshooting sales. However, since I know you really want to get going (I know my audience, you guys are hardcore!) what I suggest is going through the Selling to Your Audience training section below, and then while you implement the strategies from those trainings and are waiting for those changes to start to bear fruit, head back over here, get started on the Financial training, and then carry on. It’s the most efficient way to do it.
But before you head below, lets start by addressing the big question, which is, why aren’t people shopping from you? (Facebook Live) and what can you tell them that will help them to understand what your value added proposition is. Because the truth is, if you don’t know why people should buy from you – neither will they.
Bridging the Gap from Engagement to Sales
- Facebook Live: What sets you apart?
- Facebook Live: Preconceived notions of sales Success
- Facebook Live: How Does Engagement Translate to Sales
- Facebook Live: Why your engagement doesn’t translate to sales. Part 1 – Part 2 (I got disconnected).
Selling to Your Audience
- Are you posting in alignment with how your target audience likes to shop?
- Is your technique compatible with your target audience?
- Live Training: Do they want to buy from you this way?
How often are you trying to sell?
- Facebook Live: Introduction to topic: What language are you speaking when you talk to your customers? (Video 2, cause somehow I did this training twice)
- Are you speaking your customers language? Or are you speaking retailer?
- Facebook Live: Why I’m harping on the whole language thing so much.
No matter what changes you make, you will need to give them 2-4 weeks to propagate into the system both algorithmically and psychologically. Even if you get disheartened, keep in mind that social media is just like exercise. You don’t see the results the next day, or the day after. It’s only when you get to a few weeks later and look back that you have enough information to identify whether something is working or not.