For this section we are going to focus on ENGAGEMENT. There are two issues that you can have with Engagement. Either your reach is poor, or your reach is good and your engagement is poor. Here is a video training that I did on the Direct to Success business page about why people don’t engage with your content. You can use the roadmap above, or the posts below to help troubleshoot those issues.
No matter what changes you make, you will need to give them 2-4 weeks to propagate into the system both algorithmically and psychologically. Even if you get disheartened, keep in mind that social media is just like exercise. You don’t see the results the next day, or the day after. It’s only when you get to a few weeks later and look back that you have enough information to identify whether something is working or not.