Sales Archetypes – Or, Why Stuff Works for Everyone Else and Not you.
I would see that someone in the same company as me was doing a really cool thing. Pocket parties, where’s waldo games, going live, etc. that was blowing their engagement and sales out of the water. And I wanted the same results.
So, I would go to their page, reverse engineer what they did, and then try it out on my own page.
When I tried it on MY page, NOTHING would happen. Or I’d get great results once, and then COMPLETE SILENCE.
Drives me insane.
Over the last couple of years though, I’ve been watching what other people do for a different reason. Not to find out why things work for them, but to figure out why those same activities don’t work for other people. And I have a theory as to why – AND how we can fix it!
The Different Ways of Selling
And though that’s an awesome piece of information – and makes all of us feel much better about ourselves, there’s not much we can do with that. If everyone’s different, then HOW do we figure out what’s going to work for us or isn’t? Doesn’t that make it even worse?
It does not! And here’s why.
I mentioned earlier that I’ve been watching direct sellers for a while, and after a while, I realized that small, home based business owners fall into one of THREE different types of selling.
The great thing is, once I started to think more about it, I saw that by identifying as one of these buckets, business owners immediately know which activities will help their businesses, and which ones wont. Which MEANS, you can buy yourself some more time in your day!
I’m gonna end today on a high note before we dive in tomorrow. So here’s my call to action for you. And I am CALLING it a call to action, because it is.
What would you do if you had 2 more hours in your day? (You can’t work!) Head over to Direct to Success business page, and tell us!