Tools & Resources
Ring Light:For your live sales, the ring light is an amazing tool. You do not have to have 300 different types of lights to be successful, but having this one will certainly help you with setup and breakdown of your live events, and the diffused soft light will make the colours pop!
Box Light:These are really the only lights you need. The stands are a bit flimsy, but they do work, and you can use them for lives as well as your inventory photography, so you can save a buck by just getting these (if you are making a choice on lighting, I would pick the box lights over the ring light)
Postage Scale: Though sending everything flat rate priority through the mail is awesome, it actually also ends up becoming very expensive. Ship First Class when you can, and get a sturdy scale!
Dymo Printer: It is absolutely not necessary to have this printer to ship your items, but it is most definitely faster and will save you money in the long run. They can be a bit temperamental, but this is the sturdiest and hardiest one we have found.
Webcam (For Laptop) or Mevo Webcam (For Android & iOS): If you are planning on going live you can most definitely do that with your phone without a problem at all. BUT if you have the extra funds and would like to get an HD camera that wont show your numbers backwards by default you don’t need to spend a fortune on a Mevo or specialized streaming camera. You can do just fine with this beauty here. But again, this is NOT a requirement, and you can run your business perfectly without a special camera for Facebook Live sales!
Tripod: We have tried out a number of these, some are so flimsy they fall apart if you look at them wrong, others will hold up for a while, but this was the best one we found for a reasonable cost!
Bluetooth Clicker: 2 words – Game Changer. Makes taking photographs of your inventory SO much less cumbersome, and triples the speed at which you can get through all of your inventory!
Namecheap: LuLaRoe is very specific about what you can and cannot do regarding websites for your business, so be sure to read the blog for some basic guidelines based on our understanding of the P&P. If you need to get a domain name or a redirect, we have been using Namecheap for 15 years, and their customer service is second to none.
Picmonkey: If you are looking for an insanely easy graphics editor, this is the one for you. Make collages, do basic graphic editing, the works, and then you can even upgrade if you want access to additional tools and features.
Adobe Creative Suite: Our personal favourite, but not for the faint of heart. If you want to have every possible tool at your disposal for graphic editing, this is the right software for you. For most people in direct sales, Adobe will be overkill, but if you love to have all the tools and gadgets you could possibly want in a graphics program, this is the way to go, Adobe is second to none.
Pixabay: A repository of free pictures you can use on your site or in your graphics. It is crowdsourced and the pictures uploaded are copyright free. It lets you focus on the actual task at hand (which is making awesome graphics) instead of worrying about copyright issues.
Social Media & Relationship Building
SassySuite: Brenda Ster is a leader in the field of attraction marketing and using social media to build relationships and your business. If you are looking for comprehensive training on how to use Instagram, Pinterest, Facebook, and more to build your business from someone with proven results, this is the place to be!
Mobile Text Alerts: The only way for your customers to know that you have an album sale or a live happening is if you tell them, and most often we tell them through Facebook. The problem of course is that if your customers don’t spend a lot of time on Facebook they may not see the notifications. You can use a text alert system to let even those who don’t live on Facebook when you are doing something of interest to them so that they don’t miss it!
The Social Bell: Did you know that 87% of people who see something on Pinterest will buy it? If you are not using Pinterest for your business you are missing out on an amazing opportunity to reach a whole community of customers just waiting to shop! Carolyn will either set up and manage your Pinterest for you, or she can do a 1:1 or group training for your team to help them leverage this amazing tool better.
Zoom: Video conferencing platform we have been using for a long time now. You can use it for free for up to 50 people for 40 minutes. For longer meetings and additional features you will need to upgrade to the paid version, but the fees on that are nominal! We use it to keep in touch with our team do styling sessions, and keep in touch with our customers!
Loyal Shops: If you are looking for an automated loyalty program that requires almost NO work on your part, this is the one to go to. I have tried dozens, and this one is by far the best one for direct sellers!
Finding Vendor Events
One of the best ways to access new customers is through craft fairs and vendor events. Make sure to reach out to all of the ones that are relevant to your business and would be appropriate. Sometimes you will get a yes, sometimes you will get a no, but you will always have the opportunity to make a connection.
FestivalNet: FestivalNet® publishes the most extensive and comprehensive database of festivals and fairs in North America.You can search using a number of parameters to find a place that fits your exact needs!
Disclosure: Please be aware that some of the links that we share with you for resources are affiliate links. There is no additional cost to you for making a purchase from any of these sites, but we do make a nominal commission. That said, we will never recommend a product or a service that we would or do not use, or believe 100% will help you grow as a business owners. You do not have to take our word for any of this though, so feel free to do your own research to make sure that whatever we have suggested is the right fit for you!