Problem: The Professional Mid-Life (with Transcript)

Struggles Strengths
  • How everything fits together
  • Number of things to do is overwhelming
  • Slowing down to speed up
  • Everything is important and urgent
  • You get shit done
  • Years of experience
  • Varied skillset
Skills You’ll Learn Results You’ll Achieve
  • #1 way to attract new fans
  • Engage with others to grow your followers
  • Identify your top fans
  • You’ll SEE progress
  • Less anxiety about business
  • More free time

With your years of experience you’ve settled into a “way of doing things.” It keeps your business running but you know in your gut that there’s a better way of doing things. You know what needs to be done, and you don’t have time that you can devote to designing a strategy, so you keep going the way you have been. This is what I call your professional mid life. You know enough to know that there’s a better way, but are responsible for so many things there’s no time to sort it all out.

You’ll get to it later. A later that never comes. Because there’s always something else that’s a higher priority. It sucks to say it – but it’s true. It’s in the pile of shit we say we’ll get to one day, but never do.

Building a strategy doesn’t have to take a long time. In fact, follow my process and in 7 days you will already have a tactic for growing your followers and engagement in place.

** Cardinal rule of social media: This system only works if you apply it consistently. So grab a planner, a calendar, a Trello board, or set an alarm and write each step as you learn it into your planner for the week ahead. In 2 months, you wont need the planner anymore – though I still use mine because it keeps me on track!



You discovered that you’re stuck in your professional mid-life. That is what’s holding you back from shooting your business to the stratosphere. It’s that time in your business where you feel like you know what you need to do, and at the same time you feel like you have no idea what you’re doing. Everything feels chaotic because there’s a ton of volume, but not much structure. You go to bed feeling like you did a lot during the day, but you’re not sure what it was and you’re not sure how or if you’re moving the needle forward. You’re the sort of person who gets shit done, and you’re not afraid of hard work.

Since you’re a small shop, you have a lot of time-consuming things to do. A lot of what we do is hard, but the real issue is in how time consuming it is. When I dreamed about my business I always imagined the fun part – the speaking, engagement, going live, helping people grow their businesses. I didn’t imagine the hours of administrative, financial, and technical work. I had no idea how much time would get lost in these spaces, which means to grow takes twice as long as you think because you’re the whole show.  With so much to do, you tackle it the way people have for generations – you make a list and start working your way down as quickly as possible to somehow stem the flow of new things being added. If you’re lucky, you’ll find a way to do 2 things at once, maybe even 3. Bouncing between screens on your computer, gathering all the dishes, and calling the dentist means you can cross THREE things off your list at once. Multitasking at it’s finest.

Regardless of how you manage your list, you’re always working on something and juggling a lot. Think back to when you first started your business. Right at the beginning. You spent a lot of time on the things you really liked about your it, doing what most of us would consider actual work – the work of our mission and passion – whatever those things are. Then, over the months, the things you loved were slowly replaced with administrative paperwork, emails, finances, and an insane amount of time trying to figure things out. As you stop doing the things that inspired you to start your business in the first place – the visionary work, it starts to starve because the strength of your business depends upon the time you invest in visionary and creative thinking.

Where’s the cog in the wheel then? It’s that for most business owners as they’re growing in the first couple of years, all those different types of tasks that show up need to go somewhere. They have to get done, and we’re the only volunteers. So we put them wherever they’ll fit. If there’s a way to make it work, we’ll make it happen. It’s the motto of women everywhere. We make shit happen. The problem with that is that when you piece together a business by putting things wherever they’ll fit in your business, marketing, user journey, life, or schedule, you end up with a life and a business that looks kinda like this:

I mean, it drives – but do you really want to get in it? Kinda how your business feels – it works, and it’s working, but it’s not the tight ship you were hoping for. You’re not against using a strategy to figure out what to dump and what to keep and how to do things more effectively, but someone must build it, and that would just add one more thing to your to do list.

Seriously, its bullshit and a nightmare. Several years ago, when I was 2 years into my business, I hit the same wall, and I decided to create a strategy for running a business online for me and my sister. Just like the one you need to finally get things organized.  I was going to add that to my already full social schedule. Turns out, you can’t do both – not without doing a lot of lasting damage to yourself and your relationships. That’s where most of us find ourselves 18-24 months into business. You know the things you need to do, you have an can-do attitude that just won’t quit, and a long list of skills you’ve accumulated. It’s time to take all of it and sculpt it into a strategy.

That’s a tall order, and I’m not going to be crazy enough to suggest that by the end of a few emails you’ll have your entire business organized and looking exactly the way you imagined it. These emails are a primer to get you going – you’ll be amazed at how much you can achieve with a few small changes to your business practices. Each of these small steps will build over time to create a strong foundation for social media and advertising so you can free up time for growing your business. A lot more time than you think you’ll be able to. From the very first email (that should be in your inbox right now if you gave us your email address, if not – you can fill out the form at the bottom of this page) and we’ll get you started on creating content your audience is looking for already – a window into your customer’s minds. The next few emails will show you how to create a system to will save hours of time and tons of money while at the same time building a reputation for excellence and expertise. So lets get started, I’ll see you in your email.