How do you decide what you need most for your business on Facebook? Will a page help? Is a group better? Can you sell on your personal page? There are a lot of rules and they’re all confusing. This guide will help you understand the difference between profiles, pages, and…
There was a time when going live multiple times a day, or consistently 90 days in a row would have a significant impact on your page growth. This was back in the day when the number of posts you made determined how favorably Facebook would place your content. In April…
I remember the first time I saw a live stream that had the same look and feel of a television show. In my memory it looked like the most pro stream I’d ever seen. In retrospect, it probably looked more like one of those very colorful 1998 GeoCities websites –…
Have you ever been to one of those yard sale Facebook groups? The one’s where there’s 40 posts in a row all about selling? Everyone has an item to sell and it’s chaos. You go in and it’s just a wall of sales from top to bottom. Those posts make…
Writing posts is one of the most challenging aspects of being a marketer, and for some people content creation is a nightmare. Even if you’re a good writer coming up with things to talk about is an agonizing process. A few months ago I came up with a system though…
Running a business is full of starts and stops, and it’s hard to know which things work, and which ones don’t. You don’t have to recreate the wheel – learn from my mistakes (and wins) and make your life easier! Ergonomics (Managing chronic pain) Meditate: I start each day by…
Social Selling is a relatively new way to build an enterprise, and many of us are still figuring it out as we go along. When I started, there was no such thing as Facebook live, and that was 5 years ago. During that time, we’ve learned a lot of lessons…
Ever wish you could make videos that look like you have a whole production studio behind you? I’m not talking major life story videos or huge parody productions either – I mean the kind that highlight a product feature, or tell you something cool about the owner, highlight a quote,…
Brick and mortar store closures are increasing. As small business owners, it’s tough to figure out how to emotionally respond to the fact that people shop in person a lot less these days. If you’re exclusively online, you breathe a sigh of relief. Now’s the time for you to tap…
Users often think it was the last action they did that got them put in jail. The truth is that jail isn’t an on or off thing. Facebook has an alert monitor, and the more activities that users engage in that trigger the algorithm to think that it’s an attack…