Squad Academy – Table of Contents

This section is structured so that you can search for whatever topic you’re interested in learning about and you’ll be taken to a page that only has content for that category. You can use Ctrl + F (on a PC) or ⌘ on an Apple device to search for the subject you’re interested in. The list is small now so you shouldn’t have too much trouble finding anything, but once it gets longer it’ll be more difficult to hunt through.

You will need to be a member of the Social Strategy Squad to view the content on this page.

First Steps

  • Getting out of the Funk Before you can get started in training, you need to be psychologically ready and in a place where you feel hopeful, optimistic, and excited about the future. Unfortunately by the time people are looking for a coach they are confused, overwhelmed, concerned, frustrated, or any other combination of feelings that aren’t conducive to a healthy business. For those of you who are empirical evidence based, you can take a look at any of the articles here to get some backup to demonstrate it’s importance.
  • Setting Goals & Expectations Knowing how to set goals is just as important as setting them, and sometimes before we can set them, (or even learn how), we need to learn why the goals we set before weren’t working for us. We also need to acknowledge how our expectations often lead us to feeling disappointed in ourselves way more often than we should. Give yourself a break, let go of your unrealistic expectations, learn how to set achievable expectations for yourself and set yourself up for success!
  • Business Plan – Before you can have a strong business, you need to know where your business is at, and where you want it to go. Historically direct sellers and brand new business owners don’t like to spend time on this. They’re more focused on getting to the sales than on preparing in advance, because lets face it – preparing is boring. I hate preparing more than anything. The problem is, that within a few months it becomes evident that though sales are happening, there doesn’t appear to be any money. And goals are being set, and for some reason not being reached. This entire section will tell you exactly why you are struggling hitting your goals, what goals are realistic, how much you need to make, and what you need to have in place to get there.

Customer Acquisition & Retention

  • Lead Magnet – When you start in direct sales, one of the first things you learn is how to grow your customer base. It’s usually something like – make a list of everyone you know, and then call them or contact them in some way. The problem with that way is that you only know so many people, and you hit the edge of your warm market (people who are already predisposed to liking you and wanting to support you) within 3-6 months. After that, the sales dry up. Then, for you to grow your business, you need to reach out to strangers, and often that’s a manual process that takes active time on your part and shows very little return. A lead magnet + email sequence can take that same activity and make it passive. If you make it passive, you can constantly grow your community in the background, while you’re doing other things. Learn how here!
  • Build a Website If you’re ready to take your business to the next step, with a blog/website to connect with your community in addition to your Facebook platforms, then this is the place for you. Step by step instructions on how to set up a website, and resources for blogging can all be found in this section.

Roadmap to Success

  • Roadmap to Success – The Road-map to Success is a work in progress whose intent is to help you determine what you should be focusing on instead of trying to do “All of the things” With so many competing priorities its hard to figure out what you should be focusing on, and I’ve found that understanding how online communities and sales work helps to create a pathway to success.
  • Engagement – For this section we are going to focus on ENGAGEMENT. There are two issues that you can have with Engagement. Either your reach is poor, or your reach is good and your engagement is poor. We’ll help you troubleshoot which one is your actual problem and give you targeted solutions to help.
  • Sales – Once you’ve ironed out your engagement, at that point you know there are people on your page who want to be there. They’re talking to you, they’re excited, so you have the audience you’re looking for. But you may not have the sales you want. Now its time to troubleshoot why people aren’t pulling out their wallets and purchasing from you. In this section we go through not only a roadmap to help you with some of the more common issues, but also some of the psychological factors that could be holding your customers back.

Just as a reminder – anything that I talk about in terms of troubleshooting sales should only be examined and changed if you aren’t happy with your sales. This is not a blanket statement that applies to all consultants. Chances are this won’t apply to all consultants, and there will be plenty who are killing it in their sales doing the exact thing that I say could be hurting their sales. The reason for this is that everyone’s group is different, and activities that work for one person may not work for another. Please be sure to use your best judgement when going through this or any other section. If the activities you are engaging in are working for you, and your sales are where you want them to be, then this doesn’t apply to you. But if your sales are lower, engagement is lower, and you’re dissatisfied with your business, then this may be one of the reasons why.