When I originally envisioned my 5-class series, Marketing for Direct Sellers, it was to address the problem that new solopreneurs have in attracting new customers.…
Getting a Good Return on Your Ads When You Don’t have Money
[vc_row][vc_column][gem_youtube video_id=”mkOGVubHsPE”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]One of the biggest issues that we have as direct sellers is that we don’t make the big bucks. Well some do, but not everyone, and we can’t afford to spend thousands of dollars on ads and using the law of numbers to get new customers. The biggest concern people have when creating Facebook ads is the lack of funds to get a truly impactful ad out there. You know who else has this issue? Non-Profits. They don’t have a lot of money either, but they need to get their mission and aims out there to continue fundraising. They need to use ads, but don’t have big budgets to draw from.
You can mitigate the money issue by being really really SUPER clear on who your target audience is. If you are able to define exactly who the person is that you’re talking to, and what their pain points are, then you’ll be able to write ad copy and select imagery that is most likely to attract them. People are more likely to click on an ad that they identify with, that speaks to them, rather than something generic written to attract the largest number of people. What you really want to do, is focus on attracting ONE person – this is the person you define as your target customer. Once you have defined this person, then you will know exactly who you’re talking to, and what you can say that will entice him or her to click on your ad.
Another way you can create a strong target audience is by creating a lookalike audience. You can download your customer database and upload it to Facebook so that they can create an audience of people who match the characteristics of the people who regularly shop with you. You know that those people already buy your product, and they see that it has value, so you can use the lookalike audience feature to have access to a group outside of your current customer base that would be likely to purchase your product.