MDS210 – Training Videos

Lesson 1 – Training Videos

Video Training

Below is the Target Audience video training. It can be listened to as an audio file or you can watch it with the video. I do reference some of the slides in the audio so you may want to at least have access to the PDF as a reference if necessary. A transcript of this entire training can be found here.

Target Audience Worksheet

Use the Target Audience Worksheet to build a data profile of your target audience. You will want to fill the sheets out in this order:

Using Audience Insights

Audience Insights on Facebook

This video is a walkthrough of how to use the Audience Insights tool on Facebook. This is an overview based on how I use it as a direct seller, and is not meant to be a comprehensive guide to becoming an Audience Insights expert. The goal for these trainings is for you to have enough information to get started and to have a direction to go in for further learning.

Transcript: There is a full transcript of this video available here. Closed captioning is auto-generated by YouTube so may be a tad inaccurate, but the transcript contains all the information that is discussed in the video.

Ad Fatigue – the moment when your customers have seen your ads for so many times, they’ll start to get annoyed.
Additional Resources

Learn more about the Audience insight tool and Ad Fatigue by using the resources below:

Using The Audience Builder

This video is a walkthrough of how to use the Audience Insights tool on Facebook. This is an overview based on how I use it as a direct seller, and is not meant to be a comprehensive guide to becoming an Audience Insights expert. The goal for these trainings is for you to have enough information to get started and to have a direction to go in for further learning.

Creating a Saved Audience

Transcript: There is a full transcript of this video available here.

Creating a Custom Audience

Transcript: There is a full transcript of this video available here.

Facebook Terms & Conditions for Custom Audiences

Creating a Lookalike Audience

Transcript: There is a full transcript of this video available here.

Final Notes!

Congratulations on completing this module of the course! There are still 4 more left to go that will help you take this information and use it to turn your business into a strategically built retail powerhouse! I know you’re sad to see it end, but don’t worry, the next class is coming soon! In it, we’re going to talk about how your Facebook Page and Group work together to create a strong online presence. Lets eliminate all the questions about what to post where, when, and why. Let’s get that answer out in the open once and for all, shall we?

If you’re ready to keep learning, I want to offer you the option to purchase the next class now, for 10% off the published price. You wont have access to it yet, because it’s not done. But as soon as its live, you’ll get an email letting you know that it’s available for you, and you can dive right in! If you’re ready, you can click the button below, and get yourself in position to hit the ground running as soon as it’s launched!

Help me get better

Now that you’ve had a chance to go through the videos and handouts and become really clear on who your target audience is, I would love it if you would take a few minutes to provide me with some feedback about this class. It should take about 10 minutes to fill out, and is just a series of questions to help me learn more about you, my target audience, and your needs so I can keep posting content to help make your business a roaring success! Thank you so much for your time!

Fill Out The Survey