Listen to this Post on Audio (11 minutes) It’s accepted wisdom that setting goals is a critical step to growth and accomplishments. But they can also hurt us and keep us feeling terrible about ourselves and stunt our self-esteem when set incorrectly. By no means is this a critique of…
Strategy
Everyone always asks me how I get so much done all the time. I love that people think I’m superwoman, but the truth is, it’s not all skill. Being productive isn’t about how many hours you put in, it’s about using the right tools for the right job. If you…
It’s no secret that 20% of new businesses fail within the first 2 years. That number jumps to 45% by the five-year mark. It’s scary for an entrepreneur out there. How do you prevent your dream from becoming nothing more than a statistical memory for the SBA? If business is…
Facebook Likes are an extremely misunderstood tool. Many business owners believe that the more likes you have, the better, reasoning that being popular is a good thing. People like to buy from popular brands. Though that is partially true, the algorithm has undergone many changes over the years, and so…
You’ve been here before. No one sees your posts. Facebook notifications are shit. You haven’t had a new customer in a while, and the older customers seem to be tapping out, loyal though they are. You need more eyeballs on your content, so you reluctantly fork over some cash to…
How do you decide what you need most for your business on Facebook? Will a page help? Is a group better? Can you sell on your personal page? There are a lot of rules and they’re all confusing. This guide will help you understand the difference between profiles, pages, and…
There was a time when going live multiple times a day, or consistently 90 days in a row would have a significant impact on your page growth. This was back in the day when the number of posts you made determined how favorably Facebook would place your content. In April…
I remember the first time I saw a live stream that had the same look and feel of a television show. In my memory it looked like the most pro stream I’d ever seen. In retrospect, it probably looked more like one of those very colorful 1998 GeoCities websites –…
Writing posts is one of the most challenging aspects of being a marketer, and for some people content creation is a nightmare. Even if you’re a good writer coming up with things to talk about is an agonizing process. A few months ago I came up with a system though…