How “Likes” are Hurting Your Sales

There was a time when Facebook likes were merely vanity metrics. They didn’t have a whole lot of value and were the social proof version of Pokes. Likes were annoying…

18 Categories of Prohibited Content

On 11/15/18, Mark Zuckerberg released a statement that outlined how Facebook will approach content management moving forward. Specifically, the purpose of the post was to let users know how they…

Increase Engagement Using Polls

Did you know there are NINETEEN ways to post on your business page and SEVENTEEN different ways to post on your group? I am totally not joking. Yet most of…

Does Scheduling Your Post Hurt Your Reach?

Let me start by saying this. At this time there is no evidence to support that using 3rd party apps to post to Facebook hurts your reach. That said though,…

The 80/20 Rule in a Facebook Group

Have you ever been to one of those yard sale Facebook groups? The one’s where there’s 40 posts in a row all about selling? Everyone has an item they’re trying…