Blog 2.0

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08 Apr: DTS111 – Guest Brenda Ster

Episode 111 features Brenda Ster, founder of the Sassy Suite, and pioneer in relationship based social media use for direct sellers. Join me as I ask Brenda to shares her experience, her wisdom, and provides amazing insight as to why your direct sales business may be struggling and what you…

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01 Apr: DTS110 – Time Management

Time management is something that we all struggle with all the time. It may be the single most requested training that I get. On today’s podcast I won’t be talking about tips and tricks you can use to manage your schedule better, but rather I want to talk about the…

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30 Mar: Audience Overlap and How to Avoid it

This question comes from Shane, who wants to understand more about audience overlap. I was working through the FB Blueprint course and in one lesson it says multiple ads should be created in each ad set so FB can optimize for creative and placement. These Ads within the Ad Sets…

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28 Mar: Loops: The Good, The Bad, & The Useful

For those of you wondering, let’s start by defining loops. In a loop a group of retailers encourage their communities to join other people’s groups by offering some sort of prize for joining all of them and commenting on each page that they did so. The purpose is to increase…

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26 Mar: 5 Questions to Ask BEFORE Hiring a Social Media Consultant

Moving your business online can be a challenging task. You quickly realize that to be successful online you need to learn how to use a multitude of new software and social media platforms. That’s an intimidating prospect.  So, to get started, you ask Google where you should go first.  Immediately…

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23 Mar: DTS 109 – Facebook Live

Facebook has recently announced that they are going all in on video, and a number of actions they’ve taken since Mark Zuckerberg’s announcement have made it clear that in order for a small business owner or retailer to find success in an online market using social media, that video is…

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16 Mar: DTS 108 – Guest Julia Knapp

Hello everyone and welcome to episode 108 of the Direct to Success Podcast. I’m your host, Minessa Konecky, and on today’s podcast we have a very special guest. Julia Knapp came from a completely different life from the one most of us have lived, and spent a significant portion of…

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04 Mar: DTS 107 – Guest: Betsy Thompson

Betsy Thompson, Coach at LuLaRoe is our guest for today’s podcast. Betsy is a successful retailer who has been with the company since 2015. She also runs a Facebook Community for LuLaRoe retailers who are working on their mental health while running their own businesses. During the course of our…

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23 Feb: All the success I have started with 2 Lessons…

I have a dream for my life. I’ve dreamed it for years. I have a house on a beach, I can go grocery shopping without counting pennies, I help people achieve their dreams and goals. I’ve wanted this for so long, and I’ve always known that one day, my dream…

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15 Feb: Small Business & Domain Names

On Domain Names Many of you have asked about domain names, the rules surrounding them, how to get one etc. I thought I would go ahead and put this together to help you to understand the guidelines and how to go about getting a domain name if you wanted one….

drearminessa
07 Feb: What Size Inventory is the Right Size?

This question comes from Vanessa, who want to know about her inventory size. So many of us wonder about this, I thought it was a fantastic idea to address it here! Since I already did a podcast on inventory I figured this may be a good way to do some…

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24 Jan: DTS1.4 – Inventory Management

Description Inventory is more than just stuff you have in a room on a shelf, or on hangers in your boutique, or in IKEA bags, its a tool that you can use to build your business to new heights and propel your sales in a way you haven’t seen before….

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26 Dec: Facebook Group vs. Facebook Page

Business Page Think about your business page as your outward storefront. It’s basically what people will see when they FIRST look for you on Facebook. Sure, some people will find your group first, but if you are a consumer who has NEVER EVER purchased LuLaRoe online, you are not really…

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26 Dec: Happy Holidays!

So check this out. Kendrick Shope posted this on her website for Kendrick TV. Make sure you take a moment to record a happy holidays message to your VIP group, thank them for their business this year. Make it festive, get your family in on it. She said something amazing…

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26 Dec: Third Mistake – Facebook Group as a Community not a Shopping Group

Description Retailers will often ask me why their sales aren’t doing so well online, that they post in their group but their group members don’t seem to be interested in buying anything from them, but they will engage on posts for freebies and giveaways. Some will even say that their…

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26 Dec: Second Mistake – Confusing ACTIVITY with ENGAGEMENT

Description Retailers will often ask me why their sales aren’t doing so well online, that they post in their group but their group members don’t seem to be interested in buying anything from them, but they will engage on posts for freebies and giveaways. Some will even say that their…

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26 Dec: First Mistake – Who are You?

Description Retailers will often ask me why their sales aren’t doing so well online, that they post in their group but their group members don’t seem to be interested in buying anything from them, but they will engage on posts for freebies and giveaways. Some will even say that their…