Blog 2.0

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10 Nov: 18 Categories of Prohibited Content

On 11/15/18, Mark Zuckerberg released a statement that outlined how Facebook will approach content management moving forward. Specifically, the purpose of the post was to let users know how they have historically found and removed objectionable content. He further elaborated with what they plan to do moving forward to tighten…

Friends in our Phone (002)
26 Oct: Ep. 122 – Business Crossroads. The long and short story of business strategy

On the show today, you’ll learn: How to use recommendations from happy customers to get quick sales. How to discount STRATEGICALLY for short and long term success Should you tag your customers to get sales? Balancing short term sales strategies and long term community building How can planned panic reduce…

Friends in our Phone (002)
18 Oct: Ep. 120 – Is Being a One Trick Pony Making Your Business Lame?

On the show today, you’ll learn: Are you so immersed and excited about your business that you’re alienating your family and friends? How ‘mixing it up’ and learning from others can help improve and grow your business. How to tell if you need to get out of the bubble of…

Friends in our Phone (002)
12 Oct: Ep. 119 – “Oh SPAM Me the Ways” A tragic story of Direct Sales and the Demise of Friendship

On the show today, you’ll learn: Get our tips on how to avoid alienating your friends with sales tactics you may feel are acceptable. Finding an authentic approach on sharing what you do instead of selling what you do. How using SPAMMING tactics ultimately works through you warm market faster…

Friends in our Phone (002)
06 Oct: Ep. 118 – Selling During the Holidays

On the show today, you’ll learn: Get our tips from being successful without falling into the trap of booking up your calendar just for the sake of being ‘busy’ vs. productive Balancing advertising all of your holiday sales and events as a small business owner How do you decide which…

podcast
26 Sep: How to Start a Podcast

Starting a podcast can seem overwhelming. There’s so much to consider: what should you talk about? How do you set one up? Is it expensive? Will anyone listen to you? How can you be sure that you’re doing a good job? There are loads of questions, and if you’re like…

Friends in our Phone (002)
21 Sep: Ep. 117 – Live Q&A At Boston Training

On the show today, you’ll learn: What the 80/20 rule of content means and how you apply it Why people use social media How business owners engage with social media differently than your average user Using social media to grow and resurrect your network Dealing with dead weight in your…

increase-engagemetn
18 Sep: Increase Engagement Using Polls

Did you know there are NINETEEN ways to post on your business page and SEVENTEEN different ways to post on your group? I am totally not joking. Yet most of us only use a few of them – picture/post, GIF, Live, Video. Which is a shame considering that Facebook (and…

Friends in our Phone (002)
03 Sep: Ep. 116 – Your Authentic Voice

On the show today, you’ll learn: Finding your own voice when you’re just starting out in your business Building your support team The benefits of crowdsourcing Perspective in the success of your business Showing the many versions of your authentic self Setting boundaries in your life and business Links Referred…

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31 Aug: Does Scheduling Your Post Hurt Your Reach?

Let me start by saying this. At this time there is no evidence to support that using 3rd party apps to post to Facebook hurts your reach. That said though, this is a prevailing belief, so it’s important to address in some detail. Myth Origins First lets talk about where…

FACEBOOKGROUPS
20 Aug: Facebook Group: Open or Closed

The eternal question, should you keep your Facebook Group Open or Closed? Which one will result in a higher conversion rate from visitor to community member? Is there one that will result in more sales? What is the right answer? The truth is, there is no right answer. Each business…

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19 Aug: Ep. 115 – Friends in Our Phone

On the show today, you’ll learn: Balancing all the training with all the doing How you can avoid the drama that comes with running a business Tips for reducing stress in your life as a business owner on social media What being your “authentic self” means Overcoming challenges in your…

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10 Aug: DTS 114 – Jenna Green (Full of Grit & Grace)

On the show today, you’ll learn: What consistency looks like for people with limited time and resources Whether or not sharing someone else’s content is a good or bad thing Why some IPAs work for some people but not for others How do you navigate the comparison trap? Stopping the…

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03 Aug: DTS 113 – Michele Bradley (of #bradleybombs)

On the show today, you’ll learn: How to redefine your confidence, and what role it plays in growing your business The role that courage plays in both leaving and staying your direct sales business Why some of the activities you engage in are helping you in the short term but…

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27 Jul: Why You Shouldn’t Start a New Group

Your group is dead. No one’s talking. You make a post, and it’s crickets. You know you are working your hardest, you’re doing all the things, but yet – nothing’s happening, and you aren’t sure why. This is the point where you ask yourself if maybe you just built your…

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16 Jun: The 80/20 Rule in a Facebook Group

Have you ever been to one of those yard sale Facebook groups? The one’s where there’s 40 posts in a row all about selling? Everyone has an item they’re trying to push, everyone has a price. You go in and it’s just a wall of sales from top to bottom….

savemoney
10 Jun: Stop! Try This BEFORE Running Facebook Ads!

When I originally envisioned my 5-class series, Marketing for Direct Sellers, it was to address the problem that new solopreneurs have in attracting new customers. I theorized that the issue was that direct sellers don’t know how to use Facebook ads. So it stands to reason that if we did,…

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31 May: Demystifying the Facebook Algorithm

Mention the Facebook Algorithm to a small business owner one day and watch their reaction. To most of us, it’s become a gigantic albatross around our necks. It’s a monster of epic proportions. Every day we have to get together a raid to go vanquish it. And there isn’t even…

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11 May: DTS 112 – Margie Shard (Associate Executive Director at Monat)

On the show today, you’ll learn: What do you have to do to be successful on social media? How to push through tough times in direct sales? Avoid dry spells in your business. How to create clients for life The power of living for yourself Links & resources mentioned in…

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24 Apr: Setting up Your Mailing List

The weekend of April 13th will live on in infamy for small business owners running communities online. It was the weekend that Facebook notifications temporarily died. Group all over Facebook (ironically) were scrambling trying to figure out what on earth was going on. Is this permanent? Was it purposeful? What…

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13 Apr: What To do When There’s a Facebook Change/Glitch

Facebook Groups are an amazing way to build and strengthen an online community centered around common interests. There are countless groups out there devoted to everything from local history to sales to administering the groups themselves. Whenever you have a common goal or interest, people will come together. But sometimes…