Blog 2.0

questions
20 May: 3 Burning Questions to Answer for your Customers

This weekend I had an eye-opening experience as a customer of small businesses. I took it easy on working the last few days, and instead spent my time engaging with social media more as a consumer than as a content creator. Being a consumer is a fascinating experience. I learned…

Friends in our Phone (002)
10 May: Ep. 133 – “It’s Just the Way I Am,” The Business Killing Mindset

Just so you know, Michele, Jenna, or Minessa may earn money or products from the companies mentioned in this post. You can see our full affiliate disclosures by clicking on our names.  On the show today, you’ll learn: Is your mindset damaging your ability to succeed in your business? When…

Friends in our Phone (002)
03 May: Ep. 132 – Analytics and Action – A Relationship Done Right

Just so you know, Michele, Jenna, or Minessa may earn money or products from the companies mentioned in this post. You can see our full affiliate disclosures by clicking on our names.  On the show today, you’ll learn: What ARE analytics? Listen as we break the numbers down and make…

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27 Mar: Sales Archetype – Connector

The last of the 3 archetypes on our list is the CONNECTOR. This is the category that most of you will fall into. The connector’s currency is INFORMATION & EXPERTISE in a specific ARENA. Think things like cooking, fashion, social media, makeup, health & beauty, organization etc. What that means…

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21 Mar: Sales Archetype: Broadcaster

The broadcaster is someone who loves to go live. Like LOVES it. They aren’t going live because someone else told them they should. They’re going live because MAN, they just love the energy and the vibe. It’s also not about being ABLE to talk for hours, broadcasters need to WANT…

Friends in our Phone (002)
14 Mar: Ep. 131 – From Glitch to Greatness. How to overcome social media outages.

Just so you know, Michele, Jenna, or Minessa may earn money or products from the companies mentioned in this post. You can see our full affiliate disclosures by clicking on our names.  On the show today, you’ll learn: What to do for your business when Facebook and Instagram are down!…

merchandiser
12 Mar: Sales Archetype: Merchandiser

After our last post many of you brought up the fact that we’re all different, our audiences are different, so there are sales techniques that work for some people but not others. For example, Jackie is an extrovert who loves going live 10x/week and hits all her sales goals this…

Friends in our Phone (002)
11 Mar: Ep. 130 – Double Ohhhh Seven. We Discuss Marketing Strategy

On the show today, you’ll learn: Are you nurturing your customer relationships enough to turn prospects into customers? Do you feel like you don’t want to spam your customers by posting too often? Strategies that can help you create a content arc to ensure your Target Audience sees your content…

Friends in our Phone (002)
22 Feb: Ep. 129 – Risk Vs. Reward. Evaluating Your Branding Choices

On the show today, you’ll learn: How do you present yourself authentically in your business? Is cursing acceptable in your business? Are you willing to accept the consequences of your branding? How do your customers want to feel when they engage with you? How the words you utilize effect your…

Friends in our Phone (002)
07 Feb: Ep. 128 – Painting a Picture. A Fluid Approach to your Social Media Strategy.

On the show today, you’ll learn: Implementing what you learn as gospel vs. taking a new strategy and seeing how it applies to your business. Do you see your social media business as an art? One size does not fit all! Why do some posts for and some do not?…

Friends in our Phone (002)
22 Jan: Ep. 127 – Goals! Tips for Feeling S.M.A.R.T

On the show today, you’ll learn: How to take control of your life back from your business, your to do list, and “all of the things” Why vision boards are important How to use little rewards to incentivise yourself Making sure you’re taking time to rejuvenate (or your work product…

Friends in our Phone (002)
11 Jan: Ep. 126 – Cultivating Your Only – The Art of Knowing Your Value

On the show today, you’ll learn: What is your unique value add proposition? How can you determine what is unique about your business? Are you diluting your message and confusing your customers? What are your passionate about? Learn how to create a theme for your business. How do you want…

Friends in our Phone (002)
26 Dec: Ep. 125 – Review and Pivot – Taking Action for a Better 2019

On the show today, you’ll learn: Save time, money, and energy by planning your year in advance! Do a post game analysis of the previous year. Understanding your cash flow and sales numbers. Working through the anxiety to find confidence in your business. Set your goals for the upcoming year…

GRANDMA
21 Dec: These Aren’t Your Grandma’s Direct Sellers

Ladies sitting in a room giggling while drinking wine. Neighbors and community members renewing old friendships in a living room around a table full of products. The consultant getting ready for her big presentation. The women hear all about her brand of products and why every person in that room…

Friends in our Phone (002)
10 Dec: Ep. 124 – “Leading” with Value – Our top tips about Email Lead Magnets

On the show today, you’ll learn: What is a lead magnet and how can you utilize it in your business? How to provide value in an email to your customers. How to overcome the barrier of getting people to open your emails without giving everything away. Wait, there are laws…

targetaudeince
08 Dec: Finding Customers For Your Direct Sales Business

In this day of social media, we’ve all received a message from a “friend” on Facebook you barely (or don’t) know or haven’t talked to in 30 years telling you about their amazing product. Or, you may have received 10 or 20, like me. A few weeks back, I got…

adayinthe
04 Dec: Adding Product to Your Business Page

I’m pretty confident I won’t be able to post every day forever, but since I’m just starting out, it seems like there’s enough activity to warrant an update. Keep an eye out for my step by step guide on creating my Target Audience! Before we get there though, over the…

likessales
29 Nov: How “Likes” are Hurting Your Sales

There was a time when Facebook likes were merely vanity metrics. They didn’t have a whole lot of value and were the social proof version of Pokes. Likes were annoying to have to collect, but if you didn’t have a lot, you felt like people would judge you. So, it…

Friends in our Phone (002)
29 Nov: Ep. 123 – Should I Stay or Should I Go? The Direct Sellers Question of the Year

On the show today, you’ll learn: Is your current business bringing your financial success, and giving you room to grow, freedom,and joy? What’s the difference between choosing to leave and failure? Does leaving your DS company make you ‘unloyal’ or a ‘failure’? NO. Ask yourself questions to determine where you…

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27 Nov: Should I Leave my Direct Sales Company

Today in the Social Strategy Squad we had a training where we talked about how do you know if it’s time to leave your current direct sales company? We went over all the reasons you really shouldn’t leave, and all the things that make you go hmmmm. After the training,…

livelearn
24 Nov: Black Friday Sales Were a Bust?

Lets start by saying this, it is 100% true, this weekend is the start of a shopping extravaganza. But with Black Friday, Small Business Saturday, and Cyber Monday its important to consider a few things about your audience. This is a weekend to be with family. Many of your customers…

PSA
20 Nov: A Summary Analysis of Mark Zuckerberg’s State of Facebook

History On 11/15 Mark Zuckerberg posted a note on his personal profile outlining how Facebook is approaching content management on Facebook specifically regarding polarizing, extreme, or borderline content. Below is a summary of his post. If you’d like to read the full post, you can find it here. Purpose of…