You’ve started a new business! Congratulations! Your stomach is bursting with that part excitement and part “Oh Shit!” feeling and you’re loving every minute of it. You’ve got your idea and its filling you with fire. This business is going to be a success! Now its time for you to get your brand name out there so you can start growing your customer list. For that, you need a Facebook Business Page.
This tool has played a significant role in democratizing business, and making entrepreneurship more accessible to everyone. Even if you have problems with Facebook on other grounds, it’s worth looking at the benefits of having a page before making your decision.
1. Grow Brand Awareness
Even though organic reach has declined significantly over the last year, it isn’t gone completely. And there are still ways to grow your audience using sponsored content. Facebook evens the playing field for smaller businesses, making it easier for them to find their exact customer using advanced targeting.
2. Keep Your Audience’s Attention
Social media users get bored quickly and there’s always something else to look at or focus on. Your business page can be used build community and maintain their interest, keeping your brand relevant to their lives, leading to higher conversion rates.
3. Target Audience Research
Only interested users visit and then return to your page. You can use a variety of posts, including polls, videos, offers and more to figure out what makes them tick, to test and create the most compelling sales content.
4. SEO Powerhouse
Search engines will index content on your Facebook business page which makes it easier to find you from outside of the platform. Consistently posting new and compelling content makes your page easier to find, and more likely for customers to click.
5. Social Proof
Studies have shown that 97% of shoppers use reviews to make purchasing decisions. Interested prospects will go with what the masses like, and social media lets them tell you that they like you. Use your business page to collect recommendations, referrals, and reviews to increase trust with potential new customers.
6. Educate your New Customers
Create a need for your product through your useful and relatable content. Users won’t buy from you if they don’t know how your product(s) or service(s) benefit them, this is the place to tell them in an easily accessible way.
7. Drive Traffic to Your Website
You can use the social media algorithms to your advantage and drive prospects to your website. Each small step they take bringing them deeper into your funnel makes it more likely that they’ll convert.
Facebook is a fast and effective way for you to get your message to your customers, but you’ve got to know how to use the tools or you’ll always feel behind and constantly wonder if you’ve made the right choice. Many business owners will try to figure it out on their own for 18 months before they finally decide to ask for help, but I’m going to show you how you can get started right now.
Get Started Today
- If you’re already neck deep in your business and can’t seem to figure out how to make it work, you will want to start by signing up for my 7 Day FREE course designed to help what I call the Mid-Life Professional make sense of the chaos.
- If you’re looking for a pre-built path to walk you through designing a successful online business, join the Social Strategy Squad. Head over to Unit 32 and within 90 minutes of joining, you’ll already have one KILLER post ready for your page, and know exactly what to write for months and months into the future.